Generating sales is good business. Helping millions of people get healthy is great business.
Two decades of helping people change their behavior to get healthy, long-term results has proven one thing to us: We continue to grow because we never stop innovating. Everything we do at The Beachbody Company is designed to help more people succeed. We know how hard it is, and are constantly working to help more people get the results that are important to them – no matter their fitness level, lifestyle or location.
The Beachbody Company is a market-leading health and wellness enterprise with two core business platforms – Beachbody and Openfit. Within these brands, we have developed some of the industry's most innovative and effective fitness solutions. Our business leverages a proven and profitable model based on best-in-class programming, ongoing customer acquisition efforts, and key lifetime revenue drivers. Most importantly, we don't cut corners when it comes to helping people get the results that matter to them. And that's why they trust us.
From digital-streaming to supplements, our ever-expanding portfolio lives at the intersection of fitness, nutrition and peer support. We pair a wide variety of expert-led workouts with comprehensive nutrition guides, calendars and supplements, each proven to produce results.
To keep members engaged and attract new customers, we are constantly developing new content, introducing new products, and enabling a network of support with no equal. Our community comprises world-renowned trainers, top nutritionists and scientists, over 400,000 customers-turned-support coaches, and over 2 million customers – all providing the necessary motivation and accountability for success.
Future Outlook
The Beachbody Company is growing at every level. Subscribers. Genres. Technology. Geography.
As we extend the Beachbody business model into new segments and territories, our total addressable market continues to grow. That process has already been accelerated by the expansion into the UK in 2017 and France in 2020. We expect even greater customer acquisition through our investments in platform technologies and media promotion, as well as our exploration of new partnerships and M&A opportunities.
With its exclusive content and products, the launch of Openfit in 2019 made it possible to protect the significant peer-to-peer business opportunity for our Team Beachbody Coaches. It has also enabled a new business model based on mobile small-group classes and personalized nutrition via the new Openfit platform.
Our mission remains consistent, as we serve all prospects according to their preferences.
