BODi encourages people to embrace their authentic selves before pursuing health and fitness goals.

Our purpose

Two decades of helping people change their behavior to get healthy, long-term results has proven one thing to us: We continue to grow because we never stop innovating. Everything we do at BODi is designed to help more people create sustainable healthy habits and live fulfilling lives.

One place for Health Esteem

BODi is a market-leading health and wellness enterprise built on rejecting the legacy fitness and diet industry norms and creating the category of Health Esteem. We have developed some of the industry’s most innovative and effective fitness solutions. Our business leverages a proven and profitable model based on best-in-class programming, ongoing customer acquisition efforts, and key lifetime revenue drivers. Most importantly, we honor individuals of any size, shape, or health situation with a platform and app that meets people where they are and offers personalized, effective solutions that fit with everyone’s life and lifestyle.

Our balanced approach

From digital-streaming to supplements, our ever-expanding portfolio lives at the intersection of fitness, nutrition and mindset. We pair a wide variety of expert-led workouts and positive mindset master classes with comprehensive nutrition guides, calendars, and supplements, each proven to produce results. To keep members engaged and attract new customers, we are constantly developing new content, introducing new products, and enabling a network of support with no equal. Our community comprises world-renowned trainers, top nutritionists and scientists, thousands of customers-turned-support coaches, and over 2 million customers – all providing the necessary motivation and accountability for success.


Success at every interval.

Founded in 1998 by Carl Daikeler and Jon Congdon, our Company began as a direct marketing business focused on workout DVDs, nutrition planning and supplements.

In just 20 years, we have evolved into a diversified holding company, offering both streamed and live fitness and nutrition programs as well as a broad range of products across our industry-leading platforms. Since inception, our solutions have empowered nearly 25 million customers to earn life-changing results.