BODi is made up of world-class executives who believe in solving problems to better serve the customer above all else. We leverage decades of experience in production, sales, and marketing, basic, applied and clinical sciences, and nutrition research to ensure the highest standard and precision of our products at massive scale.


Carl Daikeler is Co-Founder, Chief Executive Officer of The Beachbody Company, a leader in home fitness and nutrition with a 25+ year record of creating innovative content and powerful brands.
A sought-after direct marketing executive early in his career, Carl shifted his focus entirely to fitness and weight loss creating the breakout hit, “:08 Minute Abs”, and recognizing the enormity of the fitness content opportunity. Under his leadership, Beachbody was the first to forecast a future where digital delivery of fitness and nutrition instruction would make expert guidance and proven results accessible to everyone. With some of the most consistent success using direct marketing to acquire customers, and the earliest of social-media influencer networks, Carl uses an empirical approach to develop product, test, learn, revise and scale. From inception Carl was focused on ensuring that Beachbody offered the total solution to healthy weight loss and fitness by incorporating meal planning, effective supplementation, and supportive community.
Recognizing the potential of the company’s business model, Carl initiated the change of the company name from Beachbody and its “Beachbody On Demand Interactive” platform, to simply “BODi,” initiating a shift from vanity to overall holistic healthy lifestyle. Leveraging his extensive product marketing and direct response experience, Carl has led the creation of the most comprehensive catalogs of proven fitness and nutrition content in the industry, with over 140 unique programs from world-renowned “Super Trainer” experts. Carl initiated the development of supplements – such as the Shakeology® line of superfood protein supplements— to solve his own issues with getting proper nutrition from a normal diet. And he recognized the power of enthusiastic customers participating in the growth of the business by creating a peer-support system of “Team Beachbody Coaches” which recently transitioned to a single tier affiliate program and Refer-A-Friend program, all based out of the company’s “BODi Experience Community.”
Through the Beachbody Foundation Carl has contributed over $10 million dollars to various organizations including International Justice Mission, Hope Of The Valley, NAACP, The Lakota Tribe, Upward Bound House, Go Campaign, and Save-A-Warrior (SAW), among others.
Driven by his background in theater, in his spare time Carl is an active producer of multiple Broadway productions, winning three Tony Awards for Moulin Rouge, Hadestown and the revival of Once On This Island. He lives in Los Angeles and has two children.