Carl Daikeler is Co-Founder, Chairman and Chief Executive Officer of The Beachbody Company, a leader in digital at-home fitness and nutrition with a 20+ year record of creating innovative content and powerful brands.
A sought-after direct marketing executive early in his career, Carl shifted his focus entirely to fitness and weight loss creating the surprise breakout hit, “:08 Minute Abs”, and recognizing the enormity of the in-home fitness content opportunity. Under his leadership, Beachbody was the first to forecast a future where the home would become the dominant and legitimate fitness and nutrition hub. With some of the most consistent success using direct marketing to acquire customers, and the earliest of social-media influencer networks, Carl uses an empirical approach to develop product, test, learn, revise and rollout. From inception Carl was focused on ensuring that Beachbody offered the total solution to healthy weight loss and fitness by incorporating meal planning, appropriate supplementation, and community.
Leveraging his extensive product marketing and direct response experience, Carl has led the creation of the most comprehensive catalogs of compelling fitness and nutrition content in the industry, with over 1,400 unique streaming videos from world-renowned experts. The Beachbody model integrates supplements – such as the Shakeology® line of superfood protein supplements— and a peer-support system of Team Beachbody Coaches.
Carl also runs the Beachbody Foundation which has contributed over 10 million dollars to various organizations including International Justice Mission, Hope Of The Valley, NAACP, The Lakota Tribe, Upward Bound House, Go Campaign, and Save-A-Warrior (SAW), among others.
Driven by his background in theater, in his spare time Carl is an active producer of multiple Broadway productions, winning two Tony Awards for Hadestown and the revival of Once On This Island. He lives in Los Angeles with his wife and two children.