Kathy Vrabeck is Chief Strategy Officer of The Beachbody Company, where she is responsible for prioritizing and driving strategic growth initiatives, with particular attention on how departments work together, division of responsibilities, human capital allocation, and M&A efforts and integration.
Kathy has over two decades of general management experience in consumer package goods and digital entertainment, and a decade of talent acquisition and advisory expertise. Before joining Beachbody she was a Senior Client Partner in the Los Angeles office of Korn Ferry, a global talent and organizational advisory firm, where she led the Consumer Digital Practice, working closely with consumer and technology clients. Prior to that, she was a Partner at Heidrick & Struggles, where she served as Global Sector Leader of their Media, Entertainment and Digital practice and partner-in-charge of the Los Angeles office.
Kathy has held leadership roles at Legendary Entertainment, where she served as President, Legendary Digital and was responsible for the creation, management and delivery of digital entertainment; at Electronic Arts, Inc., where she served as President, EA Casual Entertainment and led EA’s efforts in the fastest growing segments of the video game market: mobile, online, social networking and global media sales; and at Activision, Inc., where she served as President, Activision Publishing, overseeing Activision’s product development and global brand management and publishing operations. Earlier in her career, Kathy held various marketing, sales and finance positions with ConAgra, The Pillsbury Company, Quaker Oats, and Eli Lilly and Company.
She currently serves as Chair of the Board of Directors and Chair of the Nominations & Governance Committee of MediaAlpha (NYSE: MAX). Additionally, Kathy serves as Chair of the Board of Trustees of DePauw University.
She graduated with Phi Beta Kappa honors from DePauw University with a bachelor’s degree in French and economics. She received her MBA from the Indiana University Kelley School of Business with concentrations in marketing and finance. In her spare time, Kathy enjoys traveling with her two children and friends.